A lot goes into properly marketing a home for sale, and it’s true what they say, first impressions really do count. The images used to market your home in print and online are the first, and possibly only impression you will make on potential buyers, so it’s important they show your home in the best possible light and really make your home stand out amongst the competition.
Tip 1 – Scope your location
Photos should help buyers to visualise themselves in the home before they even get to the front door. So take the time to highlight the homes best attributes and angles. Walk around your home and look at each room from a different vantage point until you’ve found the best way to capture the look and feel of a space.
If a space is small, focus on the details, highlighting an interesting feature of the space, rather than trying to make it look bigger. In the example below, the bathroom may be small, but the unique mirror is centred as the focal point.
Contemporary Bathroom by Brisbane Interior Designers & Decorators French Interior Design Studio
Tip 2 – Prepare each room
Treat the photoshoot the same way you would an open home. Each room should be neat and tidy, uncluttered and well presented. Living areas should be warm and inviting, kitchens should be spotless, with detergents, sponges, utensils and other bench-top mainstays being packed away. Try to remove any overly personal items from the shot if you can as well, like family photos or names on the walls in children’s bedrooms.
It’s important to create a balance between cosy and lived-in, with tidy and not too personalised.
Tip 3 – Lights, camera, action
Make sure each room you photograph is well-lit. That means turning on each overhead light as well as any lamps in each room, no matter the time of day. This will make rooms brighter, and give an airier feel.
Some areas in your home may even benefit from being shot at different times of the day, see taking photos at dusk. Well-lit, outdoor pool areas would look best at dusk when lighting can really shine, some paint colours may look better in the middle of a sunny day, as may many gardens. Think about when each space in your home looks its most inviting.
Tip 4 – Try taking photos at dusk
For certain properties with well-lit outdoor areas, or lit pools and gardens, you can create ambience by taking shots at dusk. You will need to have a high resolution camera and the area you are photographing will need to be well-lit, but with these things in check, the end results can be striking.
Tip 5 – Turn to the professionals
There is always the professional photography route as well, which is becoming more and more popular. With this in mind, you don’t want your property to be the odd one out that lacks a professional and well-presented touch.
If you’re new to the world of photography, or don’t have the proper equipment, investing in professional photography might be the way to go. I can arrange this for you, and generally speaking, professional photos help to attract more buyers, which often means you’ll recoup your marketing investment from your sale price.
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